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AI Perfumiers - Bridging Art and Science


I recently had the opportunity to visit the enchanting Fragonard perfumery in Eze, France, where I delved into the captivating world of fragrance creation. Having always been intrigued by the scents of nature and those adorned by people around me, this journey was nothing short of fascinating and truly a dream. It was a chance to witness the meticulous craft behind one of France's oldest and most cherished art forms. During the tour of the perfumery, I also discovered an intriguing fact: there are only 500 official perfumers in the entire world!

After this olfactory adventure, I stumbled upon a compelling article that got me thinking about the future of perfumery. It discussed how modern perfumiers are turning to the realm of artificial intelligence and neuroscience to create fragrances that trigger specific emotional responses in consumers. These innovative "neuroscents" are designed to evoke feelings of calm, euphoria, or sleepiness by harnessing the power of our brains and noses.

One notable figure in this field is Hugo Ferreira, a researcher at the Institute of Biophysics and Biomedical Engineering in Lisbon. He's mapping brain activity and responses to various scents to compile a database of neuroscents. This research unveils the intriguing connection between our olfactory sense and our emotions and memories.

In response, several beauty brands have ventured into neuroscent research and technology. Some have even offered customers unique scent selection experiences, where electroencephalograms (EEGs) were used to help individuals discover their ideal fragrances.

Yet, amidst this exciting technological advancement, a pertinent question arises: Should we let machines dictate our fragrance choices?

While AI-driven scent creation has vast potential, niche perfumers are also already crafting ultra-personal formulas using algorithms and real-time biodata. This personalization offers an intimate olfactory experience, designed around individual preferences rather than appealing to the masses.

Is it necessary for the world of perfumery to continue evolving, meeting market demands by harmonizing art and science, or should this traditional art form be preserved? While AI and neuroscience hold promise for exciting possibilities, I am of the mind that the personal journey of discovering one's signature scent is a cherished and intimate experience. Creating perfumes is more than just science; it is a true art, and the process to find your own unique scent is a journey worth undertaking. This I believe. Let me know your thoughts!